The global business environment is at a fever pitch with most transactions changing from the common walk in shops to the online space. Covid-19 has further shown that businesses that have pushed themselves to the online market are more able to withstand shocks such as unexpected lockdowns.
There are two sides to buying and selling goods online. The seller gets a bigger market and is more able to manage inventory than in the commonly known physical shops. On the other hand, the customer gets to see, read about and compare prices about products before they can make an order from the comfort their couches at home.
Today, buyers are fast welcoming the idea of buying online with little to no worries about the possibility of being conned or goods being of low quality.
Benefits of Buying and Selling Goods Online
Today, the internet becomes more accessible to every part of the globe. This positive development makes it easier and more convenient to see what a company several miles away sells, check the use, compare prices, get reviews of customers who have already bought the products before making an informed choice to buy.
In traditional buying and selling, the buyer and seller would need to meet in a common physical market. The expectation of the buyer would be that the sellers coming to or working in that market will offer goods and services that meet their expectations of quality and affordable.
The web shopping gives a new sense of customer experience where just a single keyword on a search engine gives a long list of sellers. Try it now by typing a product of your own interest and see just how many sellers will appear.
Businesses that have fast moved online get a clear overview of their product performances, able to check which strategies their competitors apply, collect immediate feedback based on reviews and act promptly. It is also a good way for managing inventory. As customers check out their products from the web shop, the seller visualizes the stock decrease and stocks proactively.
Intelligent online buyers today do not just bump into a product listing and then quickly decide to buy it. Instead, they rush to the product review section, check what other customers who have in the past bought the product say about it.
Best practices for buying online
For anyone who has bought or checked details about buying online, one thing that always lingers in the mind is whether really the produce that will be delivered is worth the premium price paid for it.
It is reasonable that everyone seeks to get actual value for their money and that their expectations of produces sold online are met or even exceeded. But this does not come easily. Yes, the seller has a duty to make sure that the goods on offer are properly described and that their quality is top notch but this does not mean that the buyer should not be intelligent.
As much as the online business environment eases accountability for businesses, some spoilt ones still defraud customers. Therefore, a buyer must be deliberate and particular when it comes to deciding where to buy from and which products really match the stated price.
1. Buy only from verified buyers
Each and every business is today trying to rise to the online space. Of course the digital space is being enough to accommodate all the business.
There is so much cybersecurity being developed now that secures online transactions. But to avoid clandestine businesses posing as genuine, check their background in detail.
As part of checking which business is actually a genuine one, read about the profile, owner, period in existence, product description and possibly customer reviews. Most payment systems today allow customers to retrieve their payment in case what is ordered online does not match up to the product description posted online.
There are many secure online payment options available today include Visa cards, Paypal, and Mastercard. Just walk into your bank and get a payment card given to you so that it is easy when making online purchases. Also, it is possible to in certain cases use bitcoin to buy online.
2. Check customer reviews
It is too naïve if anyone blindly believes that a seller is genuine just by checking whatever they put out there as a profile. Some of these fake businesses out here employ best strategies to cheat unsuspecting buyers.
So, check what other customers who bought from the company before you has to say about that product.
Of course you do not expect that all the customer reviews will be positive because each buyer has own expectations. Just expect a mix of reviews and sift out the ones that capture the elements of interest in the product.
3. Compare prices
Some people deny that price is not the primary thing that makes them decide which seller to buy from but they know it is a lie. The first thing that catches the eye of any buyer ones a list of product sellers appear on the screen is the price. The description and quality issues are often put on the back banner.
So to be honest, check what prices the sellers offer their products at and then proceed to the product description. Maybe the devil is just in the details or they have some unique additions or subtractions that make the prices different.
There is this saying that cheap may be too expensive. So as much as you may decide on buying from the seller who offers the same product at a cheapest price, also check what could be the reason for it. From this, you will not end up getting duped.
4. Check product description
The price of a product online and the legitimacy of a seller are important considerations to anyone buying from a web shop. But the description of the product is of much interest at all times.
Remember, the only way you can hold a seller accountable for the products that they sell is their description of each commodity on their listing. The product may appear glittery and of best quality but the description tells every detail that someone may refer to.
When it turns out that the product delivered at your doorstep does not meet the expectations and the descriptions met on the web shop, you have the right to complain. Without the details of the products online, it becomes difficult to complain and get adequate help.
The sellers do not manufacture the products that they sell. So at any time, they rely on the manufacturer description as selling points on quality. If you experience a defect with the product, refer to the description and pick an aspect which is not as shown in the details.
Aggressively market your web shop
New entrants into the online web shop environment live with the illusion that just having webshop setting up product checkout system, they will succeed. This thinking is far away from the reality.
Creating a webshop and adding product listings is just the first step in a long process to creating a footprint for your business online. You need toa actually invest in making your business prominent. How? Engage in website marketing. The Search engine optimization (SEO) experts come in handy at this point.
You as a web shop owner needs to set aside time and money to promote your business through advertisements, social media, google ads and many more.
List your products in other established online marketplaces
As much as it is a good idea to set up a webshop for your business, it is a good thing to integrate it with listing them on other well established marketplaces such as Amazon, Alibaba, Facebook marketplace etc.
The big online marketplaces have these days created a system in which products in your webshop are automatically listed on their websites directly without necessarily having to do it again. The only thing you need to do is sign up for such services.